Effective Date: August 20, 2026
Archer Marketing ("Archer Marketing," "we," "us," or "our") respects your privacy and is committed to protecting the information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, contact us, or otherwise interact with Archer Marketing online. By using our website, you agree to the practices described in this Privacy Policy.
This Privacy Policy applies to information collected through Archer Marketing's website, landing pages, contact forms, scheduling tools, and other online interactions controlled by Archer Marketing.
It does not apply to third-party websites, platforms, or services that may be linked from our website or embedded on it. Those third parties have their own privacy practices, and we encourage you to review their policies.
We may collect the following categories of information:
When you contact us, request information, fill out a form, book a call, or otherwise interact with us, we may collect information such as:
When you use our website, we may automatically collect certain technical and usage information, such as:
We may receive information from third-party tools or platforms if you interact with our content through them, use embedded services, or communicate with us through social or business platforms.
We may use the information we collect to:
Archer Marketing uses a small first-party browser storage value to remember whether you asked us to block advertising tracking. The privacy controls also use the browser's Global Privacy Control (GPC) signal. These controls do not block forms, security, accessibility, or basic site operation.
When there is no saved advertising opt-out and GPC is not enabled, the site may load the Google Tag Manager container GTM-KZTBXJK7. Tags configured inside that container can use cookies, pixels, or similar technologies for campaign attribution, conversion measurement, retargeting, and audience creation. The exact downstream tags and providers are controlled in the tag container rather than in this repository, so their own privacy notices also apply.
The Playbook form may receive UTM parameters, gclid, fbclid, a landing URL, and a referrer so Archer Marketing can understand which campaign produced a request. Netlify processes native form submissions for the site. Server-side or cookieless analytics, if enabled by Netlify, does not require advertising-cookie consent.
These technologies may be used to:
You can use the “Do Not Sell or Share My Personal Information” control or “Cookie Preferences” in the site footer to block future advertising tag loads. You can also control cookies through your browser settings. Blocking some cookies may affect how the website functions.
Archer Marketing honors a browser's Global Privacy Control (GPC) signal and a saved site opt-out before advertising tags load. When either is present, the site does not initialize the Google Tag Manager advertising path. If you opt out after a tag has loaded, the site stops future advertising events and asks supported providers to revoke advertising consent. We cannot recall an event that was already transmitted before the opt-out.
The site stores the opt-out on the current device for 180 days. You can reopen “Cookie Preferences” and change the choice later, unless GPC remains enabled. We do not treat a general browser “Do Not Track” signal as the same thing as GPC.
We do not sell your personal information for money. Advertising tags may nevertheless involve “sale” or “sharing” as those terms are defined by California privacy law when information is disclosed for cross-context behavioral advertising, retargeting, or audience measurement. You can opt out of that activity using the footer control described above.
We may share information in the following circumstances:
We may also disclose aggregated or de-identified information that does not identify you personally.
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
Retention periods may vary depending on the type of information and the reason it was collected.
We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
No website, platform, transmission method, or storage system can be guaranteed to be completely secure. For that reason, we cannot guarantee absolute security.
You may choose not to provide certain information, but that may limit our ability to respond to you or provide services. You may also:
If you are a California resident, you may request information about the categories of personal information we collect, the categories of sources we collect from, the business or commercial purposes for using that information, and the categories of third parties to whom we disclose it.
You may also request access to, correction of, or deletion of personal information we maintain about you, subject to verification, legal exceptions, and legitimate business needs.
For California residents, the categories collected through the Playbook request include identifiers and commercial or professional information supplied in the form (first name, business name, business type, and email address), plus campaign attribution and online identifiers when present. We use those details to provide the requested Playbook, communicate with you, measure campaign performance, and maintain business records.
Archer Marketing will not unlawfully discriminate against you for exercising applicable privacy rights. You may opt out of “sale” or “sharing” for cross-context behavioral advertising at any time through the footer control. We will not require you to create an account to use that control.
To make a privacy-related request, reopen Cookie Preferences, or ask about access, correction, deletion, or opt-out choices, contact Archer Marketing using the contact methods provided on this website.
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website.
If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.
Our website may contain links to third-party websites or may include embedded content, tools, maps, scheduling tools, videos, or social features operated by third parties.
Those third parties may collect information according to their own privacy policies. Archer Marketing is not responsible for the privacy practices of third-party services.
We may update this Privacy Policy from time to time.
When we do, we will post the updated version on this page and change the Effective Date at the top. If we make material changes, we may also provide additional notice on the website or through another method appropriate to the circumstances.
Your continued use of the website after an updated Privacy Policy is posted means you accept the revised policy.
If you have questions about this Privacy Policy or want to make a privacy-related request, please contact Archer Marketing through the contact form or other contact methods provided on this website.